So yeah, having ads everywhere can be pretty sucky. I’m not looking forward to when the ads start becoming sentient: It’ll be hard enough to turn down a good sale on cheeseburgers without the ad belittling me and calling me names.

But that’s just silly fantasy. For now, all we have to worry about is walking by soda machines that whisper things to us that nobody else can hear. That’s not completely terrifying, right?